Choice Architecture: Design Decisions That Affect Consumers’ Health Plan Choices

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The Affordable Care Act is intended to bring new health insurance choices to American consumers but — unless we pay attention to the concept of choice architecture — consumers may not be able to identify the best choice for them. Health insurance Read More...

Read the complete post at http://healthaffairs.org/blog/2012/07/13/choice-architecture-design-decisions-that-affect-consumers-health-plan-choices/?utm_source=rss&utm_medium=rss&utm_campaign=choice-architecture-design-decisions-that-affect-consumers-health-plan-choices


Posted Jul 13 2012, 10:09 AM by Health Affairs Blog