According to convention, the new generation of iPhone 14 series will debut in September this year, and there are only less than 2 months left. Due to the leak of Apple's supply chain information, the model information of the iPhone 14 series has been widely exposed. With the launch of the iPhone 14 series component stocking in mid-to-late June, the supply chain once again reported the production information and product naming information of the iPhone 14 series, which aroused the attention and heated discussion of many netizens.
According to news on June 28, some people in Apple's supply chain pointed out that the components of the iPhone 14 series have been launched in mid-to-late June, and will enter the official production stage soon. The new iPhone 14 series will be released in September. On the stage, the first wave of total inventory remained at about 90 million units, which was not much different from previous years.
In addition, some of the upgrades in the product specification are concentrated in the Pro version models (14Pro and 14ProMax), and the standard version models (14 and 14Plus) have little change except for a small RAM upgrade. It is worth noting that, according to wccftech, the long-rumored 6.7-inch standard version of the iPhone 14 series is not named 14Max, but 14Plus, so that the market can better distinguish it from the Pro series.
Referring to the stocking volume of the previous two generations of iPhone series, the release of the iPhone 12 series in 2020 will be delayed due to the impact of the epidemic, and the first wave of stocking will be about 80 million units; the iPhone 13 series will arrive as scheduled in 2021, and the first wave of stocking will exceed 1 According to the current news of the supply chain, the first wave of the iPhone 14 series is about 90 million units, which is a decrease of about 10 million units compared to the iPhone 13 series.
From an objective point of view, the global smartphone market shipments in the first half of 2022 have shown a decline, and many mobile phone manufacturers have also adjusted and contracted their stocking quantities accordingly, but the iPhone 14 series still maintains a high level of stocking at this time. It can be seen that Apple's sales expectations for the iPhone 14 series are still optimistic.
One of the main reasons why Apple is optimistic about the sales of the iPhone 14 series is to cut off the sluggish mini version and replace it with a new 14Plus version, with a large screen + large battery + standard version. The upgrade of the iPhone 13 is not big, but with the experience comparable to the 13ProMax + the standard version pricing, it can meet the purchasing needs of many consumers today. Therefore, the iPhone 14Plus is optimistic by many industry insiders and is expected to become a hit.
It is reported that the iPhone 14Plus will be equipped with the largest capacity battery among the four models of the 14 series, the core will be equipped with an A15 processor (same as the 13ProMax), the running memory will be upgraded to 6GB (LPDDR4X), the flash memory will still start at 128GB, and a 6.7-inch 60Hz notch screen will be used. , the rear dual-camera combination is expected to start at 6799 yuan.
The iPhone 14 will continue to adopt the low-price strategy of the iPhone 13. In addition to the large-screen version of the iPhone 14 starting at 6,799 yuan, the two standard models of the iPhone 14 will still maintain a high level of competitiveness. However, some people in the industry believe that considering that the iPhone 14 is not significantly improved compared to the 14Plus, it is not ruled out that Apple will adopt the same pricing strategy as the iPhone 13 series starting at 5,199 yuan, that is, the iPhone 14 starts at 5,199 yuan, and the iPhone 14 Plus starts at 5,199 yuan. The starting price is 5999 yuan.
If the iPhone 14 series adopts the pricing strategy of starting at 5,199 yuan, even if the upgrade is not strong, the iPhone 14 series will also be a hot seller, because this starting price will refresh the new low price of Apple's 6.1-inch models, and users' enthusiasm for buying It is very likely that this will break out.
Posted
Jul 09 2022, 02:08 AM
by
Monica