Bagga further said that the fourth expansion of the game

In the course of WOW's time, WoTLK Gold Capital Markets' study revealed that the majority players who were former WOW players claimed that they had reached the end of their game content and were "bored." With regards to increasing competition, the study revealed 44 percent of the ex WOW players quit because of friends who had left to play other games in the MMOG genre.

Bagga said the fact that Star Wars: The Old Republic particularly is a good candidate to benefit from WOW's move to loosen its grip over the game's market. The people surveyed play WOW 50 percent of respondents have said they are planning to purchase The Old Republic, with 38 percent of them said they would buy the game. The study also found that 87 percent of 95 participants who took part the beta of The Old Republic beta had already purchased or planned to pre-order the game by EA.

The study didn't completely exclude a revival of WOW players. The study found that 50% from former WOW players would think about coming returning to WOW in the event that Blizzard offered an exclusive promotion. These promotions could add the profits of Activision Blizzard However.

Bagga further said that the fourth expansion of the game, Mists of Pandaria, is expected to see a significant rise in subscription numbers. Of the people surveyed 33 percent of former WOW players stated that they intend to sign up again when Mists of buy WoTLK Classic Gold launches. The release date for this expansion hasn't been confirmed.