By LISA SUENNEN Last week I had a startup entrepreneur come to me with an idea about how to “pivot” his company strategy. The company, which had begun as a medical device company but couldn’t quite find it’s market, was considering re-emerging as a consumer
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Read the complete post at http://thehealthcareblog.com/blog/2017/04/24/the-sad-myth-of-the-direct-to-consumer-startup/
Posted
Apr 24 2017, 08:55 AM
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THCB