Use Emotion to Drive Adoption—Not Rejection—of Health IT

The Health Care Blog
By LYGEIA RICCIARDI Last week I heard uber marketer Seth Godin speak about the power of fear. Fear is one of the strongest human emotions, based in the core of our brain--the “lizard brain” that evolved prior to our higher... Read More...

Read the complete post at http://www.thehealthcareblog.com/the_health_care_blog/2010/07/use-emotion-to-drive-adoptionnot-rejectionof-health-it.html


Posted Jul 29 2010, 09:47 AM by The Health Care Blog