Ulysse Nardin Diver Chronograph 44mm Replica Watch Price 1503-170-7M/92

Why Ulysse Nardin x Norrøna Collaboration Is The Perfect Sustainability Statement

A few weeks ago, a new alliance was born in the world of luxury that is at the forefront of sustainable development and exploration.fake watches for men

Børge Ousland (one of the greatest living polar explorers) wears Ulysse Nardin and Norrøna's new Diver Norrøna Arctic Night 44mm, the Swiss watch brand and Norwegian outdoor sports brand demonstrating their commitment to using alternative materials for luxury Promoting longevity by shifting focus to sustainability.

Ulysse Nardin, founded in Le Locle in 1860, joins forces with Norrøna, a family business founded in 1929, to take concrete action against climate change. Their common approach to this is simple: be proactive, not reactive.

So while expectations of corporate responsibility in the watch world may be too high, professional communication and goodwill are no longer enough.

sustainable development in action
Increased transparency on the origin of materials used in watches, the development of sustainable technologies and the reduction of CO2 emissions are the top priorities for Ulysse Nardin, Norrøna and their young customers. “In essence, a mechanical watch lasts forever. So does some Norrøna clothing,” said Ulysse Nardin chief executive Patrick Pruniaux.replica Jacob & Co. Astronomia Sky

The collaboration between Ulysse Nardin and Norrøna has resulted in a set that includes one of 29 ultra-limited edition Ulysse Nardin Diver Norrøna Arctic Night watches, and a co-branded Gore-Tex Pro jacket from Norrøna's Arktis collection.

Furthermore, the Swiss watch brand claims that this timepiece, which shares the same specifications as the Diver X The Ocean Race, is the most sustainable model in Ulysse Nardin’s entire portfolio. This is thanks to the fact that most of the watches are made from recycled materials. For example, the wristband is 100% made from recycled fishing nets, the side case and caseback are 40% Carbonium and 60% Nylo from recycled fishing nets, and an amazing 80% of its stainless steel case comes from recycled cars.

However, as Pruniaux put it: "Let's be clear, the amount of recycled fishing nets we recycle in watches is not going to change the world. In fact, everything we do has an impact on the people who are going to wear it. In my opinion , a watch like this can convey that message and be really impactful. It's beyond the watch; it's a vision.cheap watches for sale

For the past decade, Norrøna's CEO Jørgen Jørgensen has focused on the brand's ecological agenda, concluding that the most important factor is the supply chain. “We look deeply into our value chain, tracing everything down to fiber stock so we can present it to the end consumer,” says Norrøna CEO. “Moreover, it helps us improve and learn more about our One supplier in the industry did just that: In fact, we learned that if we colored the fibers instead of the fabrics, it could potentially reduce energy use by 90%! Someone has to start playing with this, and then the whole industry should be a part of it.”

Børge Ousland, the fearless explorer
I have to admit that what really legitimizes this collaboration in my opinion is its ambassador: Børge Ousland.

An active brand ambassador for Ulysse Nardin and Norrøna, Ousland is an outspoken and inspiring campaigner to find solutions to climate change and was the first person to complete the solo crossing of Antarctica and the North Pole, hauling a 150 Kilo sled. As a result, he is also one of the few people who witnessed the dire conditions at the poles and can give eyewitness testimony about the rapidly melting ice.replica Porsche Design

Additionally, as a polar explorer, Børge sees it as his mission to show people what is happening on our planet and why ice and cold are so important to sustaining life on Earth. "We're not scientists, but we're trying to somehow bridge the gap between science and adventure," he explained.

Speaking about his collaboration with the brand, the former Norwegian Navy SEAL said: "We worked with Ulysse Nardin on this project for a year and developed not only a new collaboration product but also a Tool. I've had the pleasure of testing it this summer during my expedition to the Devon Ice Cap in Canada, so it's an expedition watch that fits my criteria. As for the jacket, it's been a decade in development and we've really been able to get it based on my needs to be customized.”replica Zenith watches