Branding Health Care Exchanges To Make The Sale

In the process of creating its health insurance exchange, California wants to rename the marketplace. But it's tough to find a name that appeals to all Californians and explains the marketplace at the same time. Read More...

Read the complete post at http://www.npr.org/blogs/health/2012/09/25/161759253/what-s-in-a-name-california-brands-its-health-care-exchange?ft=1&f=103537970


Posted Sep 25 2012, 01:57 PM by Shots - Health Blog