McDonald's says it overhauled its Happy Meal after listening to customers. But which ones? Turns out the company is actively reaching out to mom bloggers, whom it calls "key influencers" in the conversation over healthy eating.
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Read the complete post at http://www.npr.org/blogs/health/2011/07/27/138746335/mcdonalds-courts-mom-bloggers-when-changing-the-menu?ft=1&f=103537970
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Jul 27 2011, 10:24 AM
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