A former executive at Merck argues the time has come for drugmakers to slow down on TV ads. Congress could help by making it possible for companies to cooperate on ads that don't feature specific drugs, he says.
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Read the complete post at http://www.npr.org/blogs/health/2011/02/10/133648578/is-it-time-to-dial-back-the-drug-ad-arms-race?ft=1&f=103537970
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Feb 10 2011, 06:17 AM
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