Advertising Guilt Doesn't Curb Binge Drinking

By Nadja Popovich Stamping out binge drinking is a tough task. Now research shows that common advertising approaches to curb drinking may actually backfire, leading people to consume more alcohol. Researchers used the image from an ad by the Liquor Control Read More...

Read the complete post at http://www.npr.org/blogs/health/2010/03/advertising_doesnt_curb_binge.html?ft=1&f=103537970


Posted Mar 04 2010, 12:37 PM by NPR Blogs: Shots - Health News