Marketing Boosted Hormone Treatment Far Beyond Menopause

By Scott Hensley Even now, years after sales peaked for brand-name hormone pills to treat menopause symptoms, the story of how the drug industry's marketing machine pumped up demand by positioning them as elixirs of youth remains pretty compelling Read More...

Read the complete post at http://www.npr.org/blogs/health/2009/12/menopause_treatment_boosted_by.html?ft=1&f=103537970


Posted Dec 14 2009, 07:29 AM by NPR Blogs: Shots - Health News
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