He explains that it manifests via elements

Donohue says this highlights the "transformation" of the way young people consume media and how it is evolving. The NBA is also learning about the new viewers and what they are searching for. "The largest difference in the world of 2K22 MT esports that I've observed versus traditional sports is the fans' voice, the importance of the fan" Donohue says.

He explains that it manifests via elements such as the Twitch chat function on their Twitch broadcasts. "The Twitch chat is constantly being used and we're constantly monitoring it definitely to keep in touch with our viewers, but it's also an ideal tool to receive immediate feedback, and we're making adjustments on our broadcasts... we're talking about "hey the fans want this camera angle, and they want this behind-the-scenes video." When we adjust the broadcast and give credit to the fans for their feedback and they're loving it." This is what Donohue says is "almost becoming a demand of the younger consumer, the expectation is that you're actively watching."

The NBA 2K League is not constrained by limitations that are traditional to basketball.

The main advantage is its ability to play from any location. This is reflected in Buy NBA 2K22 MT Coins the new draft process and is also a way to tap into markets outside of the United States. Although the NBA has done a lot in promoting its brand overseas however, it's only played individual games in cities like Paris, London, and China. International divisions, long thought to be possible, are nothing more something that is a wish.