How the Russians Sell Stuff

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Popular Mechanics has a journalist at the Russian Arms Expo. Joe Pappalardo tells us what it's like to see a tank ballet, paratrooper kar-a-te, and combat dogs. There's a ton of stuff over at PM. ...One part defense-technology trade show and one part summertime festival, the Forum's first two days are designated to showcase modern military hardware for potential foreign customers, but over the weekend the Forum becomes a patriotic pep rally. To get people's attention, the organizers at the Federal Service for Military-Technical Cooperation (FSMTC) need a show. Russian entertainment is not known for subtlety: Enter the T-90s, stage left. Stuntmen run around wielding flaming clubs, large squibs simulate cannonball impacts, paratroopers break bricks and tanks dance in their odd, clumsy way, waving their turrets in a coordinated, bizarre display. The 2-hour show ends with a curtain-call parade of the heavy vehicles, rolling past the stands while the Russian anthem plays and the crowd stands to cheer... Here's a taste: Go check it out.

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Posted Jul 22 2010, 04:56 AM by BLACKFIVE