I remember back in the day, when periodically a commander would come along and declare that naming your gun/tank/APC was unprofessional and unworthy of "real" soldiers. Then there were the ones who were all, "Well, okay, you can name them, but nothing violent or which might offend Ms. Agnes McGillicuddy, of Hamburg, IA, because she writes letters and I get bitched at." Of course, back in that day, most commanders I recall wouldn't have a clue who Cthulhu was... so they would...