...and I understand wanting to control your image. But I don't understand this, via the NYT:“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” said the memo, which was signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, the G.M. division’s vice president for marketing. “When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding,”...
Read the complete post at http://www.thedonovan.com/archives/2010/06/i_understand_br.html
Posted
Jun 11 2010, 06:28 AM
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Argghhh! The Home Of Two Of Jonah's Military Guys..