Consistency across your content builds credibility and reinforces your branding, whether you are communicating on Facebook, Instagram, Twitter, or any other platform. Your “brand voice” consists of both the tone of your communication and the specific
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Read the complete post at https://blog.aids.gov/2017/02/5-ways-to-give-your-social-media-messages-a-consistent-voice.html
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Feb 14 2017, 10:42 AM
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blog.aids.gov — HIV Policy & Programs. Research. New Media.