GTM strategy

GTM (Go-to-Market) strategy is a strategy for a company to launch a product or service on the market. It describes how exactly you plan to deliver your value to target customers, through which channels you will sell, which partnerships you will attract, and how you will optimize the sales and marketing process. It is a kind of “battle plan” that helps a business quickly, effectively, and with minimal risks enter a new market or launch a new product https://www.partner2b.com/lets-get-strategic

Imagine that you have created a great product. Without the right GTM strategy, even the best product can go unnoticed. That is why companies carefully prescribe all the stages to answer the main question: how will we sell and to whom exactly?

A quality GTM strategy always takes into account several key blocks.

Firstly, market positioning: it clearly defines who the product is created for, what problem it solves, and how it differs from competitors.

Secondly, buyer persona is a portrait of the target customer: their needs, pain points, triggers for purchase, typical objections.

Thirdly, market entry channels: these can be direct sales through your own department, affiliate networks, marketplaces, distributors or online marketing. It is important not to be scattered here, but to choose those channels that provide the best access to your audience.

Fourthly, a plan for attracting and retaining customers: what marketing campaigns to launch, how you will work with leads, what communication tools you will use.

Fifthly, sales and support: you need to foresee how the sales team will work, what training they will undergo, how after-sales service will be organized.