Drug companies spent $5.0 billion on marketing prescription drugs directly to consumers last year and, as I have written in the past, these ads have paid off. Studies have found that every dollar spent on DTC ads generates up to...
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Read the complete post at http://www.healthbeatblog.com/2009/10/mining-for-gold-in-prescribing-records.html
Posted
Oct 22 2009, 01:18 PM
by
Health Beat